Truth, goodness, beauty: one ideal seen three ways, and the high standard kyūdō sets for the target and the archer alike.
真善美 shinzenbi Truth, Goodness, Beauty
More about 真善美
The three ends a mind can aim at are what knowing seeks, what doing seeks and what beholding seeks. The word sets them side by side as one ideal. Its sense has not moved since the word was made. What has changed is who claimed it. A school hangs it over its gate as a motto. An archer hangs it as the declared aim of kyūdō. The All Nippon Kyudo Federation names the three as the discipline's high standard. 真 is the bow that does not lie, 善 the composed mind, and 美 the crystal the two form when they become one. A person who wants the ideal whole has the philosophers' word. A person who wants the archer's has the same three characters, read on the target. The choice is yours.
真善美 is composed of 真 (read shin) meaning "truth", 善 (read zen) meaning "goodness", and 美 (read bi) meaning "beauty".
The three characters translate the Western philosophers' triad of the true, the good and the beautiful, from Plato through Kant and Victor Cousin; they entered Japanese in the Ministry of Education's translations of 1874, were written as one word by 1889, and Miyake Setsurei made the word famous on the cover of his manifesto of 1891.
We want you to be as happy with the meaning as you are with Master Takase's art. To learn more, visit Philology of 真善美.
About the Designs
Each design is Master Japanese Calligrapher Eri Takase's hand-brushed calligraphy of the word or phrase on this page, delivered as a PDF you can print. Every PDF includes the line art, so a tattoo artist or a craftsperson can work from the outline as well as the brushed image.
Licensing
Your purchase includes a personal-use license: use the design as a tattoo reference, frame it, engrave it, print it for yourself, or make it into a gift. For more information see Licensing, which also covers commercial-use options that may be purchased separately.
Delivery
Your PDF is available for download the moment your order completes, and a copy is attached to your emailed receipt.
If you need your design again later, ask us for it and we will send it.
Truth, Goodness, Beauty as a hand-brushed scroll
Master Takase personally brushes your scroll when you order, and it bears her red seal and her signature. The scroll has woven damask borders and layered Japanese paper, so it hangs straight, and it arrives ready to display.

