Realize Your Dreams

夢実現 (yume jitsugen): realize your dreams, a dream made real. 夢 (yume) is a dream, here in the sense of a hope one means to bring about, and 実現 (jitsugen) is realization, the making-real of a thing, the noun the language uses for a plan carried out or a hope fulfilled. Together they are 夢の実現 with the particle dropped, the way a headline or a poster compresses a phrase, and a Japanese reader reads it as a poster is read: a slogan, direct and modern, with nothing classical about it. That is its register and its strength; it says the thing plainly. Realize your dreams is the English of the same century, and the two match in tone as in sense. 夢実現 is composed of the words 夢 (read yume) meaning "dream; dreams" and 実現 (read jitsugen) meaning "to realize; to make happen".

This design is a constant reminder of the importance of working towards making your dreams a reality.